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Business cards are still the best way to put your name and contact information in front of potential clients, whether you’re at an industry event or just walking down the street. Sure, they might be cliché (though not as much as they used to be), but that doesn’t mean they aren’t effective. In fact, printing business cards may still be the most cost-effective marketing strategy available to small businesses and entrepreneurs today.
How many times have you had a question about your business only to wish you’d had a card on hand? It might seem odd, but people remember your business by their experience interacting with it. If they can’t recall any interaction, then your business likely didn’t leave an impression on them. Printing high-quality business cards is one of many ways to help build that memorable experience. In fact, if your business has business cards, there’s a good chance you don’t need to worry about marketing at all! That’s because having a business card automatically makes people feel like they know who you are and what you do. Plus, handing out business cards helps establish trust in both parties and encourages conversation—which leads to sales opportunities. And while printing cheap business cards may save money in the short term, they don't last long enough or look professional enough to keep customers coming back again and again. In other words, cheap isn't always better when it comes to marketing—especially when something as simple as printing business cards could be such an effective tool for growing your business!
Once you know how to design a professional business card, it’s time to design your own. The key is to keep it simple, striking and memorable. Remember that while rounded or beveled business cards may look pretty, they are also hard to read when someone scrawls their details on them and drops them in their pocket or purse. If you need help designing your new cards give out team a call today, or if you want to design your cards yourself try using Adobe Spark or Canva which are two free to use design programs you can find online or on the app store.
Several types of cards have been designed over time, but if you want to stand out from your competition and boost your business, you’ll want to select one of these three options. One option is printed business cards, laminated business cards or square-shaped business cards that are distributed in bulk at tradeshows and expos; these will be more expensive than run-of-the-mill glossy plastic business cards. Another option is rounded corner or rounded edge printing which creates a card with a distinct look.
At their core, business cards are a marketing tool. A printed card acts like your very own sales rep, constantly working in your place. And when you meet a prospect, it gives you something to put in their hands immediately so they can remember your contact info and call you back later if they need more information. It’s hard to find an easier way to get your name out there (or get noticed) than having business cards on hand whenever and wherever you go.