Why print when everything has gone digital? It is the common question asked by those looking to start their own business, especially if they’re working with a tight budget. However, it’s worth remembering that even the biggest of companies still invest in printed advertising. 

Print advertising isn’t dead, and it never will be! 

While it may not be as prominent as it once was in the past, there are many different ways that print can still help you grow your business while working within your budget constraints. If you know how to utilise print advertising, then your investment can pay off big time. You just need to know what you’re doing first! 

How does print advertising attract customers? 

No matter how much money you have, it can be difficult to reach your target audience with digital advertisements. Whether it’s flyers, banners, posters, stickers or menus - print offers customers something digital can’t: tangible interaction. 

Because of its tactile nature, physical marketing is more likely to pique consumers’ curiosity than a digital advertisement on a screen. We are endlessly scrolling through ads on our mobile devices, but think about a flyer that catches your eye while walking down a street, or a banner at an event you walk past. 

There is a reason why physical print advertising is still sought after. 

How does print advertising differentiate your brand from competitors? 

Standing out from the crowd is more important than ever and honestly everyone is going digital for their advertising strategy, it is no longer the new and cool way to advertise your business. 

If you want to stand out from competitors then print advertising is the way to go and there are so many clever ways that you can place your printed ads. From simple ideas of handing out flyers to massive print billboards, we said it once and we will say it again - print advertising is not dead! 

Different types of print advertising 

There are many different types of print materials available for advertising your business and they can all be designed to incorporate your brand's image and logo. 

At Print Zoo, we specialise in creating and designing various types of printed materials, including: 

- Flyers 

- Leaflets 

- Business cards 

- Appointment cards 

- Booklets 

- Brochures 

- Menus 

- Gift vouchers 

- Banners 

- Stickers 

- Loyalty cards 

- Wallpaper 

- Presentation folder 

- Rigid signs 

- Table talkers 

It’s also important to note that not every piece of print advertising has to be a big poster or a printed flyer. Sometimes things like loyalty cards or appointment cards are the best option for advertising your business, because they are smaller and can be kept on the person - subtly reminding them of your business when they pull it out. 

If you would like to hear more about printed advertising for your business, get in touch with us today. 

Is print advertising expensive to produce? 

Print advertising can be expensive but not necessarily if you choose profitable products that will offer you a return on investment. If you’re on a tight budget, consider stickers, flyers and business cards. Not only are these items cheap to produce, but they also make great giveaways at events or trade shows and can help grow your brand awareness. 

By getting your name out there, you create opportunities to market your product. Don’t shy away from producing print pieces because of an expensive budget; instead look into each item carefully and see what will work best for you. 

Business cards, posters, menus and stickers are an affordable way to make a big impact and you don’t need to break the bank to do it. Most printers will offer you quality printed advertising material, for around $0.50-$2 per item depending on how many items you want printed. 

What quality of work should you expect from a printing business? 

While many print services offer top-notch quality, there are some red flags you should look out for when choosing a printer. For example, if you’re printing banners and flyers with your logo on them, do they provide an email proof? This way you can make sure everything lines up correctly. Does it say Best Quality on their website? Many printers (rightfully) brag about how good their work is. However, different customers need different qualities of work. 

Are there any emerging trends in digital printing? 

If you work in any field, digital printing has become crucial. So, if you can’t afford it at the moment, rest assured: You will have to invest in a digital printer eventually. After all, trends come and go—but print isn’t going anywhere anytime soon. 

The only question that remains is: Which printing method do you need? Digital print or litho print? Both methods have their advantages and disadvantages, but one thing is certain: Digital print will be around for quite some time. In fact, many experts predict digital print to be even more popular than litho print by 2022. 

Should you always go online to find a print advertising business? 

Well, you can go online first to find local printers with a high google rank. However, there is more value to a strong local printer than simply their location. After all, if they don’t offer the service you want or the quality you need at a price that is right for your business, it really doesn’t matter how close they are to home. 

The most important thing to remember is that a printing business should be able to create a range of high quality printed advertising materials for your brand. You should be impressed with the quality and consistency of their printed products and be happy to proudly display them in order to advertise your business. 

Print advertising for businesses 

If you would like to invest in print advertising methods for your business, then you can do so by getting in touch with us at Print Zoo. 

We would be more than happy to help you find a suitable range of print products that work within your budget, suit your brand’s style and advertise your business through print in the best possible way.